Reefic Protocol is…

Interesting Facts about
Loyalty Reward Programs

It is widely accepted that customer loyalty and engagement is important to keep a business
afloat. Reasearch has shown that redemption is a key to member experience, but…

MORE THAN 1/5 OF MEMBERS
HAVE NEVER MADE A REDEMPTION

NON-REDEEMERS ARE 2.3X MORE
LIKELY TO DEFECT THAN THOSE
WHO REDEEMED

CUSTOMERS ARE ONLY ACTIVE
ON HALF
OF THEIR LOYALTY
MEMBERSHIPS

Troubles With
Loyalty Reward Programs
Today

Customers &
Consumers

1

Disorientation Across
Loyalty Reward Programs

2

Segmented and Overlapped Rewards

3

Time Delays in Receiving Rewards

4

Security Concerns around an Interlinked System

Businesses &
Loyalty Program
Providers

Customer Account Inactivity

1

Poor Redemption Options

2

Reluctance to Interlink and Collaborate

3

High Customer Acquisition Costs

4

Low Client Retention

5

The Benefits of Reefic

Backend Management

Supplement and not replace
Non-intrusive
Efficient business operations
Fraud-resistant

Customer Engagement

Increased customer activity
Quick and convenient
Flexibility of usage
Communal reciprocity

Strategic Planning

Collaborative but competitive
Decrease in acquisition costs
Potential business opportunities
Lowered liabilities

Customer Reefic Journey

Allen is a foodie who loves to travel and taste the local culture.


Allen buys an air ticket to travel to another country.
• Credit card company transfers loyalty rewards to Allen.


Allen checks in at a local Bed and Breakfast, owned by Ben who also works as a chef.
• Ben transfers loyalty rewards to Allen for her stay.
• Ben exchanges the loyalty rewards that Allen received from the credit card company with a free meal voucher.


Allen uses the reward points from her stay to purchase a discount for a city tour.
• City tour company transfers loyalty rewards to Allen when she signs up.


Allen meets Charlie during the city tour and finds out that Charlie is trying to make a reservation at a popular local restaurant.
• Allen trades the loyalty points from the city tour company with Charlie’s hotel loyalty points.


Charlie goes on and uses the city tour loyalty points to get a VIP reservation at the restaurant.


Allen returns home and speaks about her travels with her neighbour Grace who wants to head over next summer.
• Allen trades the loyalty rewards she accumulated during her travels with Grace’s grocery vouchers.


Allen spends her newly gotten grocery vouchers to get a discount on groceries.
• The local grocer further rewards Allen with grocery vouchers.


Allen checks that Ethereum has released important news and is anticipating an appreciation in Ethereum value.
• Allen calls John and offers to trade her grocery vouchers with his Ethereum.
• Allen transfers her grocery vouchers to John and in turn receives Ethereum.