Reefic Protocol Explained

Reefic Press Releases

Creating a Secure
and Interlinked
Eco-system for
Customer Loyalty
and Engagement

Reefic Protocol is an integrated exchange habitat that links customers, merchants and solution providers together.

Token Generation Event

To achieve its platform vision, Reefic Protocol is looking to the cryptocurrency community to support this movement.

Token Allocation

Pre-TGE Sale
Token Sale
Founders
Key Partners
Liquidity Pool
Key Employees
Advisors, Influencers and Bounty
Merchant and Solution Provider Acquisition

Use of Proceeds

Campaign Marketing, Legal & Operations Founders
Key Employees & Partners Cash Bonus
Customer Acquisition
Technology Development

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Implementation Roadmap

Q2
2019
  • Assemble the business team for Reefic Protocol.
  • Basic Reefic Protocol API for merchants and solution providers to integrate.
Q3
2019
  • Pilot of exchange platform in collaboration with certified customer apps with selected partners in the Asia-Pacific region.
  • Attains 300 strong merchant sign up.
Q1
2020
  • Launch of Reefic App for iOS and Android for customers.
  • Launch of Reefic Bicameral Governing Body to validate and audit blocks.
  • Expansion into Taiwan and Hong Kong through strategic partnerships.
Q2
2020
  • Launch of Reefic Accreditation Authority and pilot with invited developers and ambassadors to empower the community to onboard new merchants and solution providers.
Q3/Q4
2020
  • Reefic Protocol attains 1,000 strong merchant participation.
  • Launch of Reefic Protocol APIs for game developers.
  • Launch of Reefic Business Analytics to data mine for spending trends.
Q1/Q2
2021
  • Reefic Protocol attains 3,000 strong merchant participation.
  • Expansion into the rest of Asia Pacific.

Meet The Cast

Development Team
Dr. Koh Wee Lit
CEO and CTO

+10 years of experience in developing a variety of games and tech-solutions while diversifying into different industries as a serial entrepreneur. Technological enthusiast and digital problem solver.

Dr. Koh Wee Lit
CEO and CTO
Mr. Christopher Ng
Head of Sales

15+ years of experience leading regional sales and marketing organizations to exceed revenue and profit goals. Proven track record of driving multimillion-dollar growth and regional expansion.

Mr. Christopher Ng
Head of Sales
Mr. Adriel Heng
Head of Operations

Has worked as a production manager on various educational games and tech-solution projects. 5+ years traveling and observing SEA’s IT space. Spends free time cooking, gaming and studying technology.

Mr. Adriel Heng
Head of Operations
Mr. Ho Qing Xiang
Head of Marketing

5+ years in branding and marketing while crafting stories, websites, blogs, game projects and sales campaigns. An artist in body, an analyst in mind, a gamer in soul and a game designer in spirit.

Mr. Ho Qing Xiang
Head of Marketing
Mr. Teh Wai Loon
Head of Projects

10+ years of experience in the F&B industry. This includes planning, project management, supervising and managing the maintenance of various F&B operations. Firm believer in hard work and efficiency.

Mr. Teh Wai Loon
Head of Projects
Mr. Koh Wee Boon
Head of Development

Began as a freelance software developer at 17. Created online chats, mobile applications and analytics systems for 5+ years. A Master degree holder in Engineering, Social Media and Urban Analytics.

Mr. Koh Wee Boon
Head of Development
Mr. Ng Wei Xuan
Head of UX/UI

A Bachelor of Computer Science and Game Design graduate who started as a developer but decided to pick up a management role to learn more about interface optimization and business strategies.

Mr. Ng Wei Xuan
Head of UX/UI
Mr. Richard Chan
Region Manager

A multilingual and multicultural executive who spent 2+ years in the Computer Engineering industry before moving to the F&B industry. A gym junkie, full-time dog lover and a part-time football player.

Mr. Richard Chan
Region Manager
Ms. Anne Cheah
Sales Manager

7+ years of experience doing content planning, community management, digital marketing and branding strategy. A social media devotee who lives for a great story and will travel for good food.

Ms. Anne Cheah
Sales Manager
Advisors
Mr. Siswanto
Managing Director

FBEVentures
Malaysia

Mr. Siswanto
Managing Director
Mr. Hiro Tan
Founder

RotiBoy
Malaysia

Mr. Hiro Tan
Founder
Mr. Dickson Low
Founder

Revenue Valley
Malaysia

Mr. Dickson Low
Founder
Mr. Vincent Kok
Managing Director

VMO
Malaysia

Mr. Vincent Kok
Managing Director
Mr. Daren Leong
CEO

Marco Creative Cuisine
Malaysia

Mr. Daren Leong
CEO
Mr. Herdie Hernandez
Head of Operations AP

A&C Associates Ltd
Philippines

Mr. Herdie Hernandez
Head of Operations AP
Mr. Germin G. Espino
CEO

Accreo Business Consulting
Philippines

Mr. Germin G. Espino
CEO
Mr. Joe Tallarida
Director

T4 Hospitality Services
Australia

Mr. Joe Tallarida
Director
Mr. Kenji Tanaka Salz
Director

Grand Alliance Development
Hong Kong

Mr. Kenji Tanaka Salz
Director
Dr. Ting Shang Ping
Director

Snap Innovations
Singapore

Dr. Ting Shang Ping
Director
Ms. Karen New
Book Author

New Assets
Philippines

Ms. Karen New
Book Author
Mr. Ong Jun Hao
Founder

BlockConnectors.io
Singapore

Mr. Ong Jun Hao
Founder
Mr. Leonard Tan
Technical Advisor

BlockConnectors.io
Singapore

Mr. Leonard Tan
Technical Advisor
Mr. Elisha John Koh
Consultant

BlockConnectors.io
Singapore

Mr. Elisha John Koh
Consultant

Partnerships