We are Reefic.io

VALUE-DRIVEN

DIGITAL TRANSFORMATION

FOR BUSINESSES OF ALL SHAPES AND SIZES

We are Reefic.io

VALUE-DRIVEN

DIGITAL TRANSFORMATION

FOR BUSINESSES OF ALL SHAPES AND SIZES

Harness your true potential

Our Motivation

Data is the fundamental building block of decision making. Many businesses are not harnessing data to its full potential.

We have worked with hundreds of customers at different stages of growth. These customers range from Restaurants to Game Developers, from Listed Companies to Startups. Regardless of their background, they always have one thing in common. They are data rich but information poor.

We endeavour to empower these businesses to transform their data into actionable insights that help them build economic moat and enhance customer experience.

Process Re-engineering

Workflow Automation

Process Outsourcing

Our Data Enablement Capabilities

Technology Adoption

Cultural Transformation

Digital Business Readiness

Process Re-engineering

Technology adoption

Workflow Automation

Cultural Transformation

Process Outsourcing

Digital Business Readiness

Our Data Enablement Capabilities

Personal in our touch

Who We Are

We are a team of technology evangelists who believe in the power of data. From capability-building to cultural transformation to building digital solutions, we aim to make enterprises scalable, agile, and digitally mature with our ROI-focused digital enablement framework.

Your Boutique Consulting Firm

We have expertise in serving Singapore SMEs, specifically in Retail, Marketing & Education.

Operational Decision Support

We provide constant support to help you make the right decision every step of the journey.

Small Business & Independent Friendly

Our operation suits SMEs’ needs and budgets.

Local Geography Expertise

We know the specific solutions to the pains of Singaporean businesses.

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Our Think Tank

We have more than 45 years of combined experience in driving digital transformation and operational strategies for businesses across South East Asia.

Dr Koh Wee Lit

CEO, CTO

Puneet Mahindroo

Principal Consultant

Dr Sum Chee Chuong

Principal Consultant

Ho Qingxiang

Gamification/ Marketing Director

Dr. Koh Wee Lit

CEO, CTO

12+ years of Technology Development & Entrepreneurial Expertise. 

Doctorate in Computer Engineering (Nanyang Technological University).

Puneet Mahindroo

Principal Consultant

20+ years of Marketing & Revenue Optimisation expertise.

Executive Education in Digital Transformation (Columbia Business School, U.S.A).

Dr Sum Chee Chuong

Principal Consultant

28+ years of experience in Academia,  Consulting in Operations & Data Analysis.

Doctorate in Business Administration ( University of Minnesota Twin Cities, U.S.A).

Ho Qingxiang

Gamification/ Marketing Director

10+ years of Branding & Gamification experience.

Bachelor of Arts from Nanyang Technological University – School of Art, Design and Media.